LONDON COFFEE FESTIVAL FEATURE RELEASE: We're kicking off the 25/26 Peru crop year with some absolute belters, and coming strong out of the gates is this excellent high intervention Gesha from Simon Brown & Merlith Cruz. Simon and Merlith's farm is in the Jaén province, planted in early 2020 with Ethiopian landrace and JARC lines alongside the more "classic" Latin American cultivars, with roughly half the property preserved as primary forest. Working as Falcon's country manager, Simon's years of quality improvement work with Peruvian smallholders led him to permanently relocate in 2019. His previous role as Head of Sourcing for Falcon gave him the global connections to obtain seedstock with germlines from Jimma, Sidama and Yirgacheffe, hence the name Las Etiopes ("The Ethiopians").