The Swiss Water process of decaffeination allows the vibrant flavors that Luz has cultivated, as she has worked thoughtfully to improve farming practices, combat damaging insects, and select the highest quality ripe cherries. Her efforts show in the resulting cup. Swiss Water Process is widely considered as the gold standard in natural decaffeination. You love great coffee. The taste. The ritual. But not the caffeine dependency. The stress. The anxiety. Yet the answer hasn't been decaf, at least not in the flavorful way you craved. Until now. That is what we set out to find and to roast. Delicious, specialty decaf coffee that we love to drink. That you'll love to drink. So you won't have to sacrifice anything when taking control of your caffeine consumption. Welcome to Big Bad Decaf. Not scary, just scary good. The light roast of this Ethiopia natural single origin highlights the beautiful taste of the coffee without overpowering.